Customers: Bullet Point for Marketing Plan

Identification of customers: Musicians of all ages, levels, and backgroups who are within the LU network

Various customer segments:
1. LU Seniors/Upcoming graduates: These customers are looking for a way to establish connections and are most excited about this organization.
*Target using various social media platforms (FB, blogs, videos, etc), 3 informational seminars in the LU Conservatory & at the Career Center, Seniors Are you Ready Yet?

2. Recent LU alumni: (1-5 years out of school) These customers are looking for a way to establish connections and/or give back to their alma mater. They may have strong feelings toward LU and can easily relate with the stresses of graduation.
*Targeted using email and social media

3. Older LU alumni: (5+ years out of school) These customers are looking for ways to "give back" to Lawrence University. They are eager to help the poor musician with contact information and connections. They may also be potential monetary supporters. These customers are essential to our company because they are the "product."
*Targeted using email, social media, the alumni office, and the career center.
**Potential target would be alumni weekends, where the poor musician could raise funding.