Sunday, May 30, 2010
Preparing for our upcoming presentation!
PRESENTATION OUTLINE
12 max/ 12 min for questions
each person speaks for 2 minutes.
Video: 1-2 mins
Transition:
“Just show up in the studio, even if you aren’t feeling inspired on that day” –Jacki B
emphasized the fact that the most important thing to do in continuing to grow as an artist is to simply show up in your creative space, rather it is a studio or practice space….but if that is the most important thing, what happens when you don’t have a place to show up too?
SLIDE 1: Mission Statement Quote (SAMMI)
Brief Introduction
Who we are…the poor musician, a non-profit organization
What is our opportunity (sammi/caitlin)
SLIDE 2/3: What is our Solution: an online network (TAM/AUBREE)
a. What have we done?
-we figured out how to consciously construct an online network that will sustain itself
b. What is our credibility?
- raised awareness: getting students involved
- communicated ideas
- built a community
- career center, alumni relations, etc.
SLIDE 4: What is our future...where we are going (CAITLIN)
-selling what it could become
-WHAT DO WE NEED to make this GREAT
-if you gave us money where would it go?!!!
SLIDE 5: NEXT STEP: expanding our WEB presence
-creating a web page URL/ online platform
-hosting an alumni event
-WEBPAGE…what we would want from this: instant, direct emails to alumni, google map
-increasing our data base, expanding our city networks
SLIDE 6: Conclusions: LOGO (group)
-the goal of this whole thing was our bigger picture but due to time and budget restraints we had to scale down our project. However we knew that the important part was fostering a community, which lead us to build a network for musicians of all ages and talents. Once we have the support of the community, the soul of our project, we knew a physical space could thrive in the future.
YOUNG IDEA/PRODUCT
ANY QUESTIONS?
QUESTION: PREPARE
Logistics
-Current budget
-Future budget…future growth
-Marketing ??
Friday, May 28, 2010
Customers: Bullet Point for Marketing Plan
Identification of customers: Musicians of all ages, levels, and backgroups who are within the LU network
Various customer segments:
1. LU Seniors/Upcoming graduates: These customers are looking for a way to establish connections and are most excited about this organization.
*Target using various social media platforms (FB, blogs, videos, etc), 3 informational seminars in the LU Conservatory & at the Career Center, Seniors Are you Ready Yet?
2. Recent LU alumni: (1-5 years out of school) These customers are looking for a way to establish connections and/or give back to their alma mater. They may have strong feelings toward LU and can easily relate with the stresses of graduation.
*Targeted using email and social media
3. Older LU alumni: (5+ years out of school) These customers are looking for ways to "give back" to Lawrence University. They are eager to help the poor musician with contact information and connections. They may also be potential monetary supporters. These customers are essential to our company because they are the "product."
*Targeted using email, social media, the alumni office, and the career center.
**Potential target would be alumni weekends, where the poor musician could raise funding.
Monday, May 24, 2010
The Poor Musician Network - Final Cut
Thursday, May 20, 2010
Video
Wednesday, May 19, 2010
New logo created by MAD Designs
Monday, May 17, 2010
Interesting article
Friday, May 14, 2010
Dean Pertl
This is an opportunity we can't pass up - I told him we would visit Julie in the Con office asap.
Thanks for all of your great help, Didgeri-Dean!
Thursday, May 13, 2010
Update: 5/13
After a long meeting we finalized our "elevator pitch" and created an awesome poster! Our event is tomorrow and I know we'll look and sound professional.
We'll be the ones dressed in blue and green! Come find us! :)
Another Alumni Response
have some practice space, but it's all on crappy pianos, and I would
love the opportunity to connect with other alumni and practice on
better pianos!
Greg Woodsbie
A response from an alum in the Chicago area
Wednesday, May 12, 2010
The Birth of a new LOGO
Hope you like it.
P.S. If you have ANY suggestions, please tell me. I can customize it so that it pleases all of us.
Alumni Information!!!!!
This is very interesting and I would like to be involved.
Let me know how I can help.
Charles D Bayne '95
312-519-0487
Dudley Bayne [dudley@dbayne.com]
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Hi!
This is a quick note - I apologize! I'm in the middle of ending my own semester and dealing with projects in my hybrid career. Just an idea - can you contact the folks in Alumni Relations & Community Engagement who involved with the Lawrence University Alumni Association to see if they will do a Facebook plug for your effort?
I'm happy to help. Here's my contact information:
Joanna Messer
1447 Williamson St #1
Madison, WI 53703
630.291.5843
I have a number of contacts in the Chicago area, too, who are not LU alumni but are happy to do a solid for musicians in need. There are many LU alumni there who are great to know; the founder of the Merit School of Music, for example, is an older LU alumna, and they have some facilities. However, they will still come at a cost.
Furthermore, I have another friend - this one from my time at Carnegie Mellon - who has developed a project for people who are trying to both teach and perform in New York City. Whitney Gardner and her "business", In The Pocket NYC, were just featured this week in the Wall Street Journal. It's related to what you're after, but different enough. She may have some ideas as well about how to get going on an effort like this.
Kudos to you for taking an entrepreneurship course before graduation. We have to think about how to market our skills more than ever these days. Feel free to give me a call or to drop a line if you need anything!
-Joanna
One further note: if you are trying to have an event with alumni on campus, the 29th is during Memorial Day weekend; won't be good for a lot of people. If you want next Saturday the 22nd, move fast.
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Hello,
I am Shad Wenzlaff. A '94 graduate, living in Madison. I have a BA in Music, and studied piano.
I have a very successful piano studio here. It took me over a decade to "get my resources" together to own a piano, much less open a studio.
But I've always been quite resourceful, and except for 3 years of my post Lawrence life, I had access to a piano at least twice a week for practicing. Although twice a week isn't 'really' practicing.
But, these days, I teach a very large student load of private lessons each week, just to make ends meet and keep my space open. Im about to bring on 2 other teachers, who will be subletting space from me. But I have a rather centrally located studio in Madison, and have opened my doors to nearly a half dozen pianists in recent years who needed rehearsal or practice space. This is my "home away from home", and I teach here 6 days a week, but I'm happy to open my doors to a few musicians.
And a very odd set of circumstances led to my entrepreneurial success story. I'm happy to participate and share.
-Shad
Shad Ryan Wenzlaff
Art History Lecturer, Edgewood College
(cell: 608-695-4005)
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Hi Folks-
90 alumni emailed
We're on our way!
Alumni Letter- draft
Here is the draft of the email for alumni -
Dear Lawrence University Alum,
We are a group of Lawrence juniors and seniors currently enrolled in an economics class titled “Entrepreneurship in the Arts and Society”. For this class we’ve been given the task of developing and putting into action an entrepreneurial endeavor of our choosing and we need your help to make it all work! Here’s what we’re trying to accomplish –
For starters, our project is called, the poor musician. Having watched our musician friends from past years graduate and move out into the real world, and facing the prospect of graduation ourselves (and thus the loss of the ever-convenient conservatory facilities), we are working to develop a network that connects graduating musicians with alumni currently living and working in the biggest cities in the Midwest (Chicago, Milwaukee, Madison, and the Twin Cities). We received your contact information from the office of Alumni Relations and wanted to make you aware of our project with the hope that you might be willing to participate in building this network.
It is our mission to connect Lawrence graduates seeking practice space and/or, in the case of pianists, an instrument on which to practice, with more established alumni that might have the resources to help a fellow musician continue to hone their skills by welcoming them into their home or studio. This way, musicians who might otherwise have to spend extensive amounts of time searching out appropriate practice space can instead settle into a consistent and productive practice schedule with the help of this network of “poor musicians”.
We are currently in the very earliest phases of this endeavor and for now your participation is mostly “digital” in nature. We encourage you to reply to this email with an thoughts, suggestions, or simply with a few words of support for our project. If you are involved with Facebook you can also join our group, “the poor musician”, and jump into the discussions and networks we’re building around musicians in Chicago, Milwaukee, Madison, and the Twin Cities.
Finally, we hope that you might visit our project blog at: http://practicespacenow.blogspot.com to follow our progress developing a networking event that will take place on campus in the next weeks. If you’re in the neighborhood we hope that you might stop by to chat with some soon-to-be graduates and start really building this network and spreading the word! Music is around us!
Thanks for you time and please feel free to contact any of us with questions, comments, or words of wisdom!
Caitlin, Aubree, Sammi, and Tam
Tuesday, May 11, 2010
NYC spaces- Similar Idea
http://nycpaspaces.org/show/about/welcome.html
This is kind of what we're trying to put together, but I think connecting just the Lawrence network of alumni will make us unique and create a more trusting community.
Results from Meeting with Career Center
After delivering our pitch to Kathy, she expressed her concern with the limited amount of time to put together an event like this (and still have it be successful). We started to discuss the Lawrence Scholars in Business Entertainment Event, but it seemed like this did not fit with the mission of our idea. This event was more focused on people in the entertainment industry (TV, film, etc.) and less with musicians. She did bring up the "Are You Ready" event that will be held in Science Hall Atrium this coming Friday at 3:30-5. This is an event where Lawrence seniors can attend and get some basic information about things like buying your first car, finding an apartment, cooking for one, etc. Each of these have their own booth with information packets and a representative to ask further questions. She suggested that perhaps we could have a booth as well. This booth could be something like "How to find practice space after leaving the conservatory" or "Networking and Practice Space for Musicians". At our booth we could have a list of alumni in various cities that have agreed to be a resource for Lawrence Alums as well as spaces that we already know of. In addition, we could encourage students to fill out a short form listing their name, city they're going to, email, and instrument so that we can build our resource list. Our booth could also have our short movie, and cards with our facebook business page. Kathy also noted that we would need a representative there to answer questions, whether it's one of us, or someone else. I suggested that I would talk to my piano professor, who has a lot of experience searching for practice space in New York City.
What does everyone think about this? Tam and I decided to go for it because it seemed like a better option than the Lawrence Scholars in Business event, and more feasible than creating a networking event from scratch in 5 or less weeks.
Tuesday, May 4, 2010
FB goal!
Now we need to get alumni to join. Maybe goal of 5 alumni and 10 more students for next week?
Monday, May 3, 2010
good news
Event Details
EVENT: The Poor Musician: Life After Lawrence for Musicians
Performance Date: Saturday, May 22nd or 29th or June 4th
Cause: Raise awareness for the lack of performance & practice space
Who’s our audience? Lawrence students, alumni, recent graduates, professors
What’s the hook? FREE Networking event for musicians, free performance, free food
Theme: Old & New?
The Poor Musician: musicians wear shabby clothes, decorated “poorly,” contradiction between beautiful instruments & the poor life of a musician,
Set up: Inside: trash cans, shabby decorations, draped sheets, candles,
Marketing/Advertising: Facebook page, campus flyers (head shots & quotes), hopefully something through career center (LU webpage?!), Downer table flyers, posters in con, campus center, dorms, chocolate covered coins on table, brochures
Budget: food $50, decorations, suggested donation?
Goals:
GET ALUMNI AT EVENT! GOAL: 10-20
GET STUDENTS AT EVENT! GOAL: 30-50
GET A BAND/BANDS: Baroque? Jazz? Sammi? Caitlin’s quartet
The Poor Musician Networking Event
VENUE:
1st choice: The Outer Edge, Benjamin King (sammi)
2nd choice: campus center CONTACT Greg Griffin (dao)
3rd choice: The History Museum (aubree)
SUPPORT:
Talk to Lawrence Career Center (Kathy), life after LU networking seminar (aubree, wed @ 2pm)
Contact Alumni Relations Office (dao)
Contact Dean of Conservatory (sammi)
Contact Bands/Musicians (all)
Contact Hyde Music Store for rental opportunities
MARKETING:
Facebook Page: Once alumni respond, put information on there (aubree, all)
-get 50+ members in a month (we're at 21 now!)
-advertise event: flyers/headshots (sammi)
Target locations: Madison, Chicago, Milwaukee, Twin Cities
Facebook Map?
LinkedIn Page? Create & announce event
ALUMNI:
Alumni list –email, phone numbers (tao)
Divide list and send email about cause and event (all)
NEXT MEETING: 1pm Wednesday (before our Career Center appointment)
ONGOING: Keep updating the FB page!! If we are not friends, please friend me so I can make you an admin (cough, cough sammi!)
See you in class tomorrow!
Cheers,
Aubree
Friday, April 23, 2010
Letter to Alumni Relations (for the record)
Sent: Friday, April 23, 2010 12:49 AM
To: Alumni
Subject: Request: alumni contact list
Dear Alumni Relations,
I am a student in the Entrepreneurship in the Arts and Society (Econ 180) course. For the class project, a group of students, including me, are aiming to build a network between graduating musicians and alumni who are currently living in big cities in the Midwest. As many graduating music majors face the difficulty of finding a sufficient practice space and/or instrument after they just graduated from Lawrence, we hope to connect them with alumni who may be willing to open their homes to host/ provide these seniors with the necessary practice spaces or instruments.
We hope Alumni Relations can help provide us with a contact list (name, email address, phone number) of alumni who
(1) are currently living in one of these cities: Madison, Twin Cities, Chicago, Milwaukee
and
(2) graduated from LU with a music-related major (music performance, composition, music education, etc...) OR (3) are working in the fields related to music.
If you have any question about the project, please feel free to contact me
We are looking forward to your cooperation.
Thank you very much
Wednesday, April 21, 2010
Business Networking Page on Facebook
1. Create Facebook Page
2. Take headshots, gather quotes, print on brightly colored paper
3. Search for Alumni contacts in Madison, Milwaukee, Chicago, & the Twin Cities
4. Write email draft for Alumni
Tuesday, April 20, 2010
Brainstorming
Also I found this through a google space...looks like someone in Austin, TX had a similiar idea.
http://www.musicgym.com/austin/music-rehearsal-rooms/index.php
They called their music lounge "The Music Gym" which I kinda like.
ALSO look at this yelp! I found. Proof that this idea is needed.
http://www.yelp.com/topic/boston-music-practice-rooms-with-piano
Monday, April 19, 2010
"Realizing" Our Idea
The main concern in this meeting was that it would be difficult creating something tangible from our original idea, to create a practice space available which would cultivate a community of musicians. Like we said before, starting a coffee shop is a huge undertaking in itself, and finding the space, sound proof material, pianos, security, etc. with limited funds is much bigger than a 6 week project.
The first question Adam asked is whether an organization like this already exists (we weren't sure...). This is something we definitely need to look into.
Adam also stressed that when "realizing" this project, we should be thinking that we take this idea and create something that has some kind of value for society. That is, create something in the world that didn't exist before us.
We mentioned the ideas we had in creating a website that would show a mock set up of practice rooms and space, the marketing idea we discussed last meeting (photographs of "homeless" or "soon-to-be-homeless" musicians with a blurb about this problem), and bounced a new idea off of him. Before the meeting we briefly discussed keeping the focus on the community of musicians and perhaps create a network or kind of consulting group that would help musicians find practice space in different areas.
Aubree brought up the idea of "couch surfing" (http://www.couchsurfing.org) and thought maybe we could come up with something similar - practice room surfing, homeless musician surfing - creating a network that could help you find a place where you could practice. We would still have the long term goal in mind, but work small scale until then.
Some of the issues with this idea are 1) building a website (who could do it, payment, etc.) 2) the security issues behind it. How could we insure that the information of those using the site would be protected? 3) Who would maintain this site after the course is over?
The last thing we discussed was in regard to the security issue of this site. To scale this idea down even more, perhaps it might help to test out this idea with Lawrence students, faculty, and alumni. Adam basically said that people are more willing to help and trusting if they know that its within the security of the Lawrence community.
Did I forget anything? Please comment if I did, or if I misinterpreted something...
Either way, we should meet about this and fast!
...Sammi